As the Lead Product Designer at Topple, I was responsible for improving the end-to-end user experience of a disruptive ad platform helping brands reach millions of Americans through independent publishers — a segment often excluded by traditional ad networks like Google and Meta. My goal was to design a system that aligned with Topple’s mission: give advertisers full transparency, ease of use, and powerful performance tracking — while staying true to the values of independent media.

As the Lead Product Designer at Topple, I was responsible for improving the end-to-end user experience of a disruptive ad platform helping brands reach millions of Americans through independent publishers — a segment often excluded by traditional ad networks like Google and Meta. My goal was to design a system that aligned with Topple’s mission: give advertisers full transparency, ease of use, and powerful performance tracking — while staying true to the values of independent media.

As the Lead Product Designer at Topple, I was responsible for improving the end-to-end user experience of a disruptive ad platform helping brands reach millions of Americans through independent publishers — a segment often excluded by traditional ad networks like Google and Meta. My goal was to design a system that aligned with Topple’s mission: give advertisers full transparency, ease of use, and powerful performance tracking — while staying true to the values of independent media.