Turning AI-powered creator marketing into a clear, high-converting digital experience.

Turning AI-powered creator marketing into a clear, high-converting digital experience.

Company

Euka

Date

https://www.euka.ai/

Role

UX/UI Designer

Problem

Creator marketing is powerful but messy:

  • Brands manually search for creators

  • Outreach takes hours

  • Managing collaborations is chaotic

  • Tracking revenue from TikTok shops is unclear

  • Tools exist, but they’re complex or not focused on TikTok Shop needs

The business needed a website that:

  • Communicates Euka AI’s value instantly

  • Shows the full power of automation

  • Highlights results (partnerships + sales increase)

  • Converts visitors quickly

The challenge: turn a complex product into a simple, trust-building landing experience.

Solution

I designed an end-to-end solution that transforms how brands manage creator relationships:

  • AI-Powered Matchmaking: Designed UX flows that let brands define campaign goals and instantly get matched with creators based on audience overlap, performance, and content style.

  • Creator CRM: Built a sleek dashboard for brands to manage relationships, track conversations, and view content calendars — all in one place.

  • Campaign Performance Hub: Designed a real-time reporting module to tie content performance (views, engagement) directly to sales data via TikTok Shop integration.

  • Smooth Collaboration: Added smart approvals, content versioning, and deadline reminders to reduce back-and-forth and ensure campaign success.

Market
Analysis

Social commerce is booming: TikTok Shop is redefining online shopping behavior, with creators playing a central role in conversion.

  • Manual processes don’t scale: As brands increase creator partnerships, the need for a centralized, automated platform becomes urgent.

  • AI-driven insights = competitive edge: Brands need more than just creators — they need performance-driven recommendations and workflows.

Result

Reduced creator search time by 70% through AI matching interface

  • Increased campaign delivery speed by 50% using Euka's structured collaboration tools

  • Boosted engagement by 33% on average for campaigns launched via Euka compared to manual workflows

  • Strong retention among early adopters due to intuitive UX and time-saving features